To help Canadians take more breaks, we introduced the KIT KAT Break Assist — a web app that allows users to get out of what they’re doing and into a break by ordering a fake emergency phone call. Upon answering, users randomly receive one of 20 pre-recorded messages walking them through exactly what to say and do. The Break Assist Promo video was created to explain and promote the app and drive trial at Kitkat.ca.